NEWS ARTICLES
Cricket Canada looks to Boundaries North partnership to build on on-field success
Toronto Star
February 23, 2024
Canada's men's cricket team is headed to For the first time, Canada is headed to the ICC Men’s T20 World Cup in June in the West Indies and U.S. And the Canadian men return to one-day international play later this year for the first time in almost a decade after regaining their ODI status last year.
That helped earn Cricket Canada a marquee new partnership with Coca-Cola Canada.
Coca-Cola brands will be prominently featured on Canada’s official kit and training gear while Bodyarmor becomes Cricket Canada’s official sports drink.
‘This is a globally recognized brand,” said Cricket Canada president Rashpal Bajwa. “Having a partnership with them brings a huge exposure that Cricket Canada needs in Canada right now. The sport is growing. We just needed partners like that.”
TD joins Cricket Canada as its Official Bank Partner
Canadian Press
April 5, 2024
Cricket Canada has signed its second major sponsor in as many months, with TD Bank Group joining as its official bank partner.
As part of the sponsorship deal, Canada’s national teams will feature TD branding on their training gear and official kits, which will make their debut at the ICC’s 2024 Cricket World Cup in June. TD will also be an official sponsor of Cricket Canada’s national women’s team beginning in 2025.
“We’re proud that the athletes representing Canadian cricket will wear the TD brand in this unique reflection of our exciting new sponsorship,” said TD’s chief marketing officer Tyrrell Schmidt, in a release. “This is an opportunity for us to join the community and cricketers of all ages in their passion and enthusiasm for the game and help Cricket Canada create more milestones together."
Media in Canada
A&W has struck an agreement with Cricket Canada that will make the brand the official restaurant of the association.
Under the agreement, secured by Boundaries North (an initiative led by WEIC Sports United, formerly Teams Canada), A&W will appear on the kits and training gear of Canada’s national teams. The sponsorship also extends beyond the field, with A&W supporting programs focused on improving cricket’s accessibility, popularity and engagement for players and fans.
A&W director of marketing Amanda Wang tells MiC that as a Canadian owned and operated company, the brand doesn’t have the same international presence as their competitors, so the partnership would help increase its visibility. “When people come to Canada, they probably have never heard of A&W,” she says. “I see partnerships as a chance to introduce ourselves and start a connection over our shared interests and values.”
Campaign Canada
A&W becomes Cricket Canada’s Official Restaurant
May 10, 2024
Canada clinches 1st-ever berth to T20 cricket World Cup with win over Bemuda
CBC
October 7 2023
Canada's men's cricket team is headed to the ICC Men's T20 World Cup for the first time ever after defeating Bermuda by 39 runs Saturday in Hamilton, Bermuda.
Canada won the toss and elected to bat first at the National Sports Centre. Each team was restricted to 18 overs, down from 20, due to the delayed start and weather conditions.
The Canadian batsmen finished strongly with Nicholas Kirton sparking a 20-run final over for a total of 132 runs for four wickets. Opener Navneet Dhaliwal led Canada with 45 runs.
Canadian cricketers positive about future, citing on-field success and Olympic return
Canadian Press
October 17 2023
It's been a good year for Canadian cricketers, who have regained their one-day international status and qualified for the ICC Men's T20 World Cup for the first time.
And there was more to celebrate with confirmation Monday that cricket has been approved for the 2028 Summer Olympics in Los Angeles.
“I'm super-happy, super-excited. Looking forward to a lot more better things in future in cricket,” said Canada captain Saad Bin Zafar. “I'm feeling really positive. I think finally things are working for us.”
Saad Zafar isn’t sugarcoating anything when it comes to Canada’s men’s cricket team: It’s highly unlikely that they’ll be on the field in Los Angeles at the 2028 Olympics.
But Team Canada’s captain is confident the exposure and inclusion of cricket on the Summer Games program will lead to great things for his sport. And though the Canadian men are a long shot for the Olympics, the squad will be competing next summer in the second-biggest international tournament cricket has to offer.
Sportsnet
Cricket captain Saad Zafar on Canada’s chances at the World Cup and beyond
November 29 2023
Minor League Cricket Announces Plans for Canadian Expansion
The Globe and Mail
The attention of much of the cricketing world in recent days has been largely focused on England, with the start of the biennial Ashes series between the host country and Australia, but on this side of the Atlantic Ocean, thoughts have already turned to 2024 and beyond. Looking to build upon a successful year that has seen Canada regain its official status as a one-day international-playing country, the continent’s most prominent developmental cricket league added a further boost this week by announcing plans for Canadian expansion.
June 22 2023
Global News Morning BC- Cricket League Plans Canadian Expansion (Video Interview)
Global News
Minor League Cricket, a league operating in the United States, plans a Canadian expansion, hoping to develop young talent north of the border. Jay Janower gets the details from Cricket Canada President Rashpal Bajwa.
June 24 2023
KING CITY, Ont. – Cricket is a sport with a rich history that dates back to the 16th century and is enjoyed by millions worldwide. The game is witnessing a remarkable rise in popularity in Canada.
With a growing number of enthusiastic players and supporters, the country has full-fledged men’s and women’s teams competing with other nations. Even more encouraging is the equal amount of support for women’s cricket.
The Toronto Observer
Women’s cricket shining in Canada’s sports landscape
November 29, 2023
Canadian Sports Investment Group Launches ‘Boundaries North’ to Drive Growth for Cricket in Canada
Business Wire
Boundaries North will be working with all key cricket stakeholders in the public and private sectors to establish a healthy and economically prosperous sporting ecosystem for cricket across the country. The long-term initiative with Cricket Canada will be focused on growing cricket participation for men and women. This includes establishing a supporting infrastructure and investing in opportunities for all cricketers in Canada – grassroots, community, amateur, professional and national team programs.
April 21 2023
Boundaries North Looks to Expand Cricket in Canada as Country Makes Advances on World Stage
The Globe and Mail
And cricket in this country received a further boost Friday with the announcement of Boundaries North, an initiative between Women’s, Emerging, Inclusive and Community (WEIC) Sports, formerly known as Teams Canada, and the sport’s governing body, Cricket Canada. The idea behind the alliance is simple: to help expand the sport by increasing participation, providing pathways for promising players and creating commercial partnerships to boost the sport’s bottom line.
April 21 2023
“The expansion of Minor League Cricket into Canada represents a crucial step for the sport’s overall growth and reach in North America,” said Zubin Surkari, Tournament Director, Minor League Cricket. “We are thrilled to partner with Canada Cricket and Boundaries North to identify, establish and launch Canadian Minor League Cricket teams. Canada's rich multicultural fabric and passion for sports make it an ideal setting for cricket to flourish - together we can nurture emerging cricket talent and foster a strong cricketing ecosystem to benefit the sport across North America.”
Cricket Canada
Minor League Cricket Announces Plans for Future Canadian Expansion
June 20 2023