NEWS ARTICLES
Cricket Canada Announces New Partnership with Halal Food Brand Mina®
Business Wire
Cricket Canada is proud to announce a new partnership with Mina® (“Mina”), a Maple Leaf Foods halal brand, as an official partner supporting the growth of cricket across Canada. The partnership brings together one of Canada’s leading food companies with one of the country’s fastest-growing sports, united by a shared commitment to community, culture, and connection.
January 26, 2025
Canada announce squad for their T20 World Cup campaign
ICC
Canada will look to build on their maiden ICC Men's T20 World Cup appearance in 2024, and leave a mark in the upcoming edition of the global mega-event in India and Sri Lanka.
In their inaugural appearance, Canada had finished fourth in the group stage, but had managed to secure three points. Their run included a 12-run win over European side Ireland.
January 14, 2026
Cricket Canada is thrilled to announce that Canada will host the ICC U19 Girls’ Americas Region World Cup Qualifiers in 2026, a landmark event for women’s cricket both in the country and across the region. The tournament will be held from August 7–17 and will bring together the brightest young talent from the Americas, offering them a stage to compete for a coveted spot in the ICC U19 Women’s World Cup.
Cricket Canada to Host U19 Girls’ Americas World Cup Qualifiers in 2026
Cricket Canada
November 15, 2025
Canada qualify for ICC Men's T20 World Cup 2026
ICC
Cricket Canada is thrilled to announce that the Men’s National Team has qualified for the 2026 ICC Men’s T20 World Cup, to be co-hosted by cricket powerhouses India and Sri Lanka. After an undefeated campaign at the ICC Americas Regional Qualifier, Canada has secured its place among the world’s elite T20 teams. This milestone represents a defining moment in Canadian cricket history. The team’s remarkable display of skill, teamwork, and tenacity throughout the qualifier energized fans across the country and showcased the immense talent emerging from Canadian cricket programs. It also sends a strong message to the global cricket community that Canada is ready to compete and shine on cricket’s biggest stage.
June 23, 2025
Cricket World Cup star inspires next generation of cricketers in Surrey
Surrey Now-Leader
Over 100 young cricketers filled West Newton Community Park for a free one-day clinic led by former England cricket World Cup champion Liam Plunkett and South African-American cricketer Corné Dry.
Plunkett told Black Press Media he is passionate about growing the sport of cricket across North America. He partnered with Boundaries North and TD Bank to start TD Young Wickets. "We did the first camp in Toronto, a month back, and it was very successful at introducing kids to the game," Plunkett said. "And at the end of the day, it's about learning something and seeing them leave with a smile on their face."
To learn more about TD Young Wickets visit, td.com/ca/en/about-td/sponsorship/td-sports/tdyoungwickets.
August 6, 2024
CTV News
English cricket star coming to Edmonton for youth clinic aims to teach, grow game in North America
August 19, 2025
Liam Plunkett’s aim: To grow the game of cricket in North America through the grassroots.
The star English cricketer who has moved across the Atlantic Ocean in part to promote and grow the game, and to continue playing it professionally in the United States for at least one more season, says his foray into Canada, in particular to Edmonton this coming Sunday, is to try “to get people who’ve never seen the game before to come and enjoy it, and showcase what cricket is. The 40-year-old bowler who was a key part of England’s World Cup-winning squad in 2019 has partnered with TD Bank through its Young Wickets program to bring a cricket clinic to Clarke Stadium on Sunday from 12:30-3:30 p.m.
Breakfast Television
Swing big at the Blue Jays new and exciting ‘Cricket Day at the Park’
The Toronto Blue Jays Director of Promotions Jess Wood, and the CEO of Boundaries North Rahul Srinivasan, join Tim to discuss 'Cricket Day at the Park.'
May 31, 2025
TD Invests in the Growth of Cricket with New Grassroots Programs Across Canada
Business Wire
New national initiative, TD Young Wickets, features youth clinics and virtual training for players across the country
May 30, 2025
Getting Canadian kids involved in the sport of cricket
CP24
July 15, 2025
Former England cricketer and world cup champion Liam Plunkett discusses a new youth program aiming to get kids involved in cricket.
Media in Canada
A&W becomes Cricket Canada’s Official Restaurant
May 10, 2024
A&W has struck an agreement with Cricket Canada that will make the brand the official restaurant of the association.
Under the agreement, secured by Boundaries North (an initiative led by WEIC Sports United, formerly Teams Canada), A&W will appear on the kits and training gear of Canada’s national teams. The sponsorship also extends beyond the field, with A&W supporting programs focused on improving cricket’s accessibility, popularity and engagement for players and fans.
A&W director of marketing Amanda Wang tells MiC that as a Canadian owned and operated company, the brand doesn’t have the same international presence as their competitors, so the partnership would help increase its visibility. “When people come to Canada, they probably have never heard of A&W,” she says. “I see partnerships as a chance to introduce ourselves and start a connection over our shared interests and values.”
Cricket Canada has signed its second major sponsor in as many months, with TD Bank Group joining as its official bank partner.
As part of the sponsorship deal, Canada’s national teams will feature TD branding on their training gear and official kits, which will make their debut at the ICC’s 2024 Cricket World Cup in June. TD will also be an official sponsor of Cricket Canada’s national women’s team beginning in 2025.
“We’re proud that the athletes representing Canadian cricket will wear the TD brand in this unique reflection of our exciting new sponsorship,” said TD’s chief marketing officer Tyrrell Schmidt, in a release. “This is an opportunity for us to join the community and cricketers of all ages in their passion and enthusiasm for the game and help Cricket Canada create more milestones together."
Campaign Canada
TD joins Cricket Canada as its Official Bank Partner
April 5, 2024
Cricket Canada looks to Boundaries North partnership to build on on-field success
Toronto Star
Canada's men's cricket team is headed to For the first time, Canada is headed to the ICC Men’s T20 World Cup in June in the West Indies and U.S. And the Canadian men return to one-day international play later this year for the first time in almost a decade after regaining their ODI status last year.
That helped earn Cricket Canada a marquee new partnership with Coca-Cola Canada.
Coca-Cola brands will be prominently featured on Canada’s official kit and training gear while Bodyarmor becomes Cricket Canada’s official sports drink.
‘This is a globally recognized brand,” said Cricket Canada president Rashpal Bajwa. “Having a partnership with them brings a huge exposure that Cricket Canada needs in Canada right now. The sport is growing. We just needed partners like that.”
February 23, 2024
Saad Zafar isn’t sugarcoating anything when it comes to Canada’s men’s cricket team: It’s highly unlikely that they’ll be on the field in Los Angeles at the 2028 Olympics.
But Team Canada’s captain is confident the exposure and inclusion of cricket on the Summer Games program will lead to great things for his sport. And though the Canadian men are a long shot for the Olympics, the squad will be competing next summer in the second-biggest international tournament cricket has to offer.
Sportsnet
Cricket captain Saad Zafar on Canada’s chances at the World Cup and beyond
November 29, 2023
Canadian cricketers positive about future, citing on-field success and Olympic return
Canadian Press
It's been a good year for Canadian cricketers, who have regained their one-day international status and qualified for the ICC Men's T20 World Cup for the first time.
And there was more to celebrate with confirmation Monday that cricket has been approved for the 2028 Summer Olympics in Los Angeles.
“I'm super-happy, super-excited. Looking forward to a lot more better things in future in cricket,” said Canada captain Saad Bin Zafar. “I'm feeling really positive. I think finally things are working for us.”
October 17, 2023
Canada clinches 1st-ever berth to T20 cricket World Cup with win over Bemuda
CBC
Canada's men's cricket team is headed to the ICC Men's T20 World Cup for the first time ever after defeating Bermuda by 39 runs Saturday in Hamilton, Bermuda.
Canada won the toss and elected to bat first at the National Sports Centre. Each team was restricted to 18 overs, down from 20, due to the delayed start and weather conditions.
The Canadian batsmen finished strongly with Nicholas Kirton sparking a 20-run final over for a total of 132 runs for four wickets. Opener Navneet Dhaliwal led Canada with 45 runs.
October 7, 2023
Boundaries North Looks to Expand Cricket in Canada as Country Makes Advances on World Stage
The Globe and Mail
And cricket in this country received a further boost Friday with the announcement of Boundaries North, an initiative between Women’s, Emerging, Inclusive and Community (WEIC) Sports, formerly known as Teams Canada, and the sport’s governing body, Cricket Canada. The idea behind the alliance is simple: to help expand the sport by increasing participation, providing pathways for promising players and creating commercial partnerships to boost the sport’s bottom line.
April 21, 2023
Canadian Sports Investment Group Launches ‘Boundaries North’ to Drive Growth for Cricket in Canada
Business Wire
Boundaries North will be working with all key cricket stakeholders in the public and private sectors to establish a healthy and economically prosperous sporting ecosystem for cricket across the country. The long-term initiative with Cricket Canada will be focused on growing cricket participation for men and women. This includes establishing a supporting infrastructure and investing in opportunities for all cricketers in Canada – grassroots, community, amateur, professional and national team programs.
April 21, 2023
KING CITY, Ont. – Cricket is a sport with a rich history that dates back to the 16th century and is enjoyed by millions worldwide. The game is witnessing a remarkable rise in popularity in Canada.
With a growing number of enthusiastic players and supporters, the country has full-fledged men’s and women’s teams competing with other nations. Even more encouraging is the equal amount of support for women’s cricket.
The Toronto Observer
Women’s cricket shining in Canada’s sports landscape
July 13, 2023