We build cultural capital through cricket and beyond
ABOUT US
Boundaries North has a vision of cricket becoming a major part of Canada’s sporting ecosystem. We work with all stakeholders in pursuit of this critical goal and we invest in all aspects of Canadian cricket.
Our exclusive ownership of Canada’s Men’s and Women’s National Team commercial rights has created a pathway for unprecedented brand partnerships and the development of a major global media footprint for Canadian cricket. Our National Teams compete at the ICC Cricket World Cup, and we host a calendar of exciting international cricket each summer in Canada.
Cricket fans represent Canada’s fastest growing population segments, and cricket shapes investments from brands & entertainment properties to create deep connections. Boundaries North offers a unique opportunity to directly champion the growth of cricket and to co-invest alongside us.
OUR WORK
2025
Digital Marketing
Cricket Canada Social Media
Managing and scaling first-party social channels through creative strategy, data insights, and consistent audience engagement to strengthen brand identity and growth.
2025
Sponsorship Activation
NoFrills Cricket Cookout
No Frills Hosts Its First Branded End-of-Season Summer BBQ Experience.
2025
Fan Engagement
Fan Focus
Spotlight on Debbie, One of Cricket Canada’s Most Passionate Supporters.
2025
Sponsorship Activation
A money can’t buy experience for local youth players to walk on to the pitch with Team Canada during International Cricket games played in Canada
TD Onto the Pitch
2025
Brand Strategy (Community Programming)
TD Young Wickets
A curriculum-based grassroots program designed in partnership with 2019 World Cup winner Liam Plunkett. It introduces kids to cricket, develops future coaches, and builds community excitement for the game through partnerships with local organizations.
2025
Brand Strategy (Community Programming)
Canada’s first large-scale youth cricket gear program to give kids and communities free access to quality cricket equipment. Distributed through grassroots organizations nationwide and via the Cricket Clinics run by Liam Plunkett.
TD Quick Kits
2025
Content Production
Nissan Canada
Turnkey Branded Content: Strategy, Creative, and Execution with Embedded Product Integration
2025
Integrated Marketing Campaign
Toronto Blue Jays x Cricket Day at the Park
Bespoke event Strategy, Match Day Entertainment, Media buy, influencer marketing.
2025
Sponsorship Activation
Maxi Eastern Championship
An integrated domestic competition takeover by Maxi, Loblaws’ discount grocery brand, created to bring cricket closer to Francophone audiences in Eastern Canada.
2025
Influencer Marketing
Talent and content programming centered on a head-to-head showdown between popular YouTuber Pushpek and Canadian National Team cricketer Harsh Thaker, supported by the City of Brampton.
Cricket Pro vs. YouTuber
Partnership Marketing
2025
Journey To The T20 Qualifier presented by TD Bank
A serialized branded content series that leverages education to engage fans and build awareness of the team’s journey to the T20 World Cup
NEWS ARTICLES
Cricket Canada Announces New Partnership with Halal Food Brand Mina®
Business Wire
Cricket Canada is proud to announce a new partnership with Mina® (“Mina”), a Maple Leaf Foods halal brand, as an official partner supporting the growth of cricket across Canada. The partnership brings together one of Canada’s leading food companies with one of the country’s fastest-growing sports, united by a shared commitment to community, culture, and connection.
January 26, 2025
Canada announce squad for their T20 World Cup campaign
ICC
Canada will look to build on their maiden ICC Men's T20 World Cup appearance in 2024, and leave a mark in the upcoming edition of the global mega-event in India and Sri Lanka.
In their inaugural appearance, Canada had finished fourth in the group stage, but had managed to secure three points. Their run included a 12-run win over European side Ireland.
January 14, 2026
Cricket Canada is thrilled to announce that Canada will host the ICC U19 Girls’ Americas Region World Cup Qualifiers in 2026, a landmark event for women’s cricket both in the country and across the region. The tournament will be held from August 7–17 and will bring together the brightest young talent from the Americas, offering them a stage to compete for a coveted spot in the ICC U19 Women’s World Cup.
Cricket Canada to Host U19 Girls’ Americas World Cup Qualifiers in 2026
Cricket Canada
November 15, 2025